Our logo is the main visual asset of our brand. Please only use the supplied logo artwork files. Never attempt to recreate or change any of its elements.
The minimum clear space for the logo is equivalent to half the height of the I in lumino (X).
To preserve the quality and definition of the logo, a minimum size of 40mm/ 113px (width) has been established.
Please ensure you are using the correct version.
<aside> 1️⃣
On light backgrounds, use the full colour version whenever possible.
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Screen:
LUMINO_logo_colour_RGB.svg.zip
Print:
LUMINO_logo_colour_CMYK.eps.zip
<aside> 3️⃣
Use the black version only when the use of colour is not possible.
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Screen:
Print:
LUMINO_logo_black_CMYK.eps.zip
<aside> 2️⃣
The white logo is for when the background is colour or imagery. (Observe usage guidance below)
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Screen or print:
The logo must always be reproduced consistently and accurately to maintain the integrity and strength of the Lumino identity.
The examples shown here are not a conclusive list but indicative of possible violations.
Do not change the colour of the logo.
Do not change the colourways of the elements.
Do not distort the logo.
Do not use the colour on colours that have not been approved.
Do not outline the logo.
Do not replace any elements including the typeface.
Do not use the logo on similar coloured backgrounds.
Do not rotate or animate the logo.
Do not detach or remove any part of the logo. To use the symbol on its own, please seek guidance.
Do not crop the logo. For use within artwork in the visual identity, please seek guidance.
Do not substitute the logo with other artwork. For use of the wider visual identity, please seek guidance.
